check out the story here: http://lens.blogs.nytimes.com/2009/11/12/showcase-76/

Check out the post on BURN Magazine…

We both committed to BURN in NYC in December 2008 (after a large gathering of great friends & fellows where the BURN idea actually crystallized – read this), shook hands, and simply went for it. I know we launched on an impossible moment right before or after Christmas – I can’t remember which day exactly – but right now, either one of those days sounds like impeccably bad timing from our part :-)

And throughout the first month we called each other daily… setting up essays, finding new talent, going through submissions, helping photographers deliver their essays and singles, taking care of the tech side, setting up an essay system, spinning ideas…

These days we still call each other daily. Make the editor’s decisions together. Discuss BURN’s future and how we should handle it. Half of the time I’m hopping between Brussels and Japan, and David’s flying from Mexico to Spain to NYC… The time zone differences are massive. We work together from different continents but we do it really well, only needing “half a word” to understand and act. This is our strength…

Of course there are people helping out right now, to whom we are massively indebted… Michael Courvoisier, Bob Black, Kerry Payne, Chris Bradley, and many others that are going to kill me for forgetting them, are all doing extremely valuable work… And of course not to forget the past work of the whole team at the infamous BURN initial meetup at the Kibbutz in NYC……. thanks a million…

David’s DAH man, but BURN is the both of us together… together making the editorial decisions, guiding the photographers to submit their work, doing the online and offline mentoring, Work-in-Progress and workshops, preparing the carefully targeted marketing of BURN, pitching the BURN story and our ideas to the right people – or at least, what we think are the right people… Looking for funding, hiring staff, freelancers and searching for talent, literally putting young photographers out there to create content for BURN, doing the same with iconic photographers, and pushing forward with the incredible stuff we still have in store…

Keep an eye on BURN… it’s massive. It’s there.

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